Search Engine Marketing

January 8, 2014 2:57 pm

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Terence Tan

Search Engine Marketing

Also known as SEM

Search Engine Marketing also commonly known as Pay-Per-Click is a form of internet marketing which involve the promoting of the website by increasing the visibility in search engine page.

Many clients that I had met got mix up with SEM and SEO. They are 2 different kind of product that is available in the market to help your website create presence in the search engine.

5 benefit of Search Engine Marketing (SEM)

1)      Increase presence

Search Engine Marketing helps to place your website in the most prominent area in the search result. Advertiser benefits as web user are able to spot you and view your webpage before others.

2)      Increase brand awareness

With the ability to place your website at the top place in search engine ensure more exposure, helps to bring more exposure and brand awareness to your business. So even someone is not searching for your information, they are able to see your company brand and name.

3)      Accurate market analysis

Search Engine Marketing provide you with the analytic tool to help you find out what are the information you need, you will be able to monitor the traffic of your website without the involve of any third party reports. All report are taken directly from you website base on the viewer of your website. These reports ensure that results are pin point accurate. With this, you will be able to analyse the market trend and plan your marketing move accurately.

4)      Flexible Targeting

With the capability of geographical targeting and time setting, you have the flexibility to choose where and when you would like your marketing campaign to be. This allows you to maximise the effectiveness of your search engine marketing.

5)      Flexible Spending

You can plan your budget all the way to each month and even to individual day. Base on trend reports such as Goole Trend, you will be able to understand which months have more user searching for your product and hence changing your budget to meet the demand. Also you are able to stop the marketing campaign at any time.

Looking for some professional advice on how to plan your campaign? You can always write in to us at or call us at 6858 4078.


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