Importance of on-page and off-page SEO
You might have heard of the term “on-page SEO and off-page SEO”, so which is more important in having a successful optimised website? Well the answer is both are as important. In order to achieve the optimum result in Search Engine Optimisation, you will need both running hand in hand.
Think of Search Engine Optimisation as an iceberg, the on-page SEO is the floating part of the iceberg where else those hidden at the bottom of the sea is the off-page SEO.
Most work done for on-page SEO is usually visible to the visitor such as title tag optimisation, meta keyword optimisation, image & hyperlink optimisation, content population and header tag optimisation etc.
As for off-page SEO, most efforts are not visible to the visitor and usually visitor done even realise that optimisation have been done. These works includes search engine submission, blog creation, article writing, article submission, forum posting, social bookmarking and more.
Effort done to optimise a webpage is not a one off thing and requires continuous effort in order to keep the ranking in 1st page of the search engine.