Top 4 Black hat SEO Techniques

Today we are going to cover the top 4 black hat SEO which some companies are adopting in order to get their website to the 1st page of the search engine.

So what is black hat SEO and why is it dangerous in using them? Black hat SEO in simple terms is using underhand or unethical method of to improve the ranking of one’s website. This method is viewed as illegal by search engine and you may risk getting your website banned if being found out by search engine.

The Top 4 black hat SEO techniques are:

  • Keyword Stuffing. It’s at technique used by some web developer to over load keywords into the web page content, and because search engine robots crawl on your Web page for keyword that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results. Some other Keyword stuff method used is same colour text with same colour background. This effectively hides keyword in the background without visitor ever noticing it but for search engine robots they are able to identify those keywords and hence make your webpage more relevant to the search.


  • Meta Keyword Stuffing. Similar to keyword stuffing, Meta keyword stuffing is the technique used to overload the Meta keyword with contents. Meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.


  • Also referred to as a doorway page, a jump page, an entry page or a bridge page. These pages are pages are designed for search engines and not for the end user. They are basically fake pages that are filled with content and highly optimised to capture the attention of search engine robots by containing keywords that link to a target or landing page. The users never actually see these pages because they are automatically redirected to the target page. Some search engines are wary of doorway pages and penalize sites that use them.


  • Link Farming. It’s the technique of linking pages that may or may not be related to your website. This link will not provide you with any traffic due to irrelevancy and you run the risk of getting your website banned. So if you have companies approaching you and selling link farming to you, be weary and seek advice from professional SEO companies.


So why run the risk of having you website being banned or compromised in adopting such black hat SEO techniques? To find out more, you can always give us a call at 86558544 or email to